Civil servants now have a new code of conduct for social networks, thanks to MP Tom Watson, a long-time blogger and savvy MP who just announced (on the floor of Parliament) that he’s got it down to five points and a few paragraphs of government health warning stuff at the end. A little bird emailed it over to me, so if you’re a civil servant, listen up:
Principles for participation online
1. Be credible
Be accurate, fair, thorough and transparent.
2. Be consistent
Encourage constructive criticism and deliberation. Be cordial, honest and professional at all times.
3. Be responsive
When you gain insight, share it where appropriate.
4. Be integrated
Wherever possible, align online participation with other offline communications.
5. Be a civil servant
Remember that you are an ambassador for your organisation. Wherever possible, disclose your position as a representative of your department or agency.
In the small print it says “You should participate in the same way as you would with other media or public forums such as speaking at conferences.”