Today Sony Japan presented their new 32-inch Bravia LCD TV [JP], claiming it’s the world’s most energy-efficient LCD screen of that size.

The KDL-32JE1 consumes just 89W of electricity per year (momentary power consumption), which translates to a 232% efficiency rating the TV got from the Energy Conservation Center of Japan (ECCJ). Usually, a figure of 164% is enough to earn the five-star “Energy Saving Label” from that institute. Sony says they reduced power consumption by enhancing backlight emission and light transmission of optical film.

The TV comes with WXGA resolution (1366×768 ), 2 HDMI ports, 3 Video interfaces, and modem and LAN connection. It offers a contrast ratio of 2,500:1 and a view angle of 178 degrees.

The $1,400 Bravia KDL-32JE1 goes on sale in Japan on July 25th in champagne gold and silver. Sony said they plan to offer it in overseas markets as well but didn’t reveal any details.