O2 confirms free iPhone deal and more

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I Am A Member Of The Cult Of iPhone

I’m short of time today – covering the Being Digital conference – but my story of last night has been confirmed by O2’s release, pasted below:

O2 to Launch iPhone 3G in the UK on July 11 O2 today announced that the innovative iPhone 3G will be available in the UK on July 11 for free on selected O2 consumer and business tariffs and that it will also be available for Pay & Go customers. Existing iPhone customers will be able to upgrade to the new iPhone 3G, taking advantage of the same great offers as new customers. iPhone 3G combines all the revolutionary features of iPhone with 3G networking that is twice as fast* as the first generation iPhone, built-in GPS for expanded location based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs the hundreds of third party applications already built with the recently released iPhone SDK.”The iPhone is already a phenomenal success in the UK and now we’re making this revolutionary product more affordable for even more customers,” said Ronan Dunne, CEO of O2 in the UK. “iPhone quickly became our fastest selling device ever and with this new pricing, iPhone 3G is an unbeatable proposition.”iPhone 3G will be available in the UK through O2, Carphone Warehouse and Apple sales channels with the early upgrade offer for existing customers only available through http://www.o2.co.uk/iPhone where anyone can also register their interest in iPhone 3G for regular news and updates. The 8GB model will cost just £99 on a new £30 per month tariff and the existing £35 per month tariff. Consumers choosing either the £45 or £75 per month tariffs will get the 8GB iPhone 3G for free. The 16GB iPhone 3G will cost £159 on the £30 and £35 tariffs, £59 on the £45 tariff and it will be free on the £75 tariff. All customers will continue to receive unlimited data browsing over O2’s HSDPA network and unlimited access to 9,500 Wi-Fi hotspots through both The Cloud and now BT Openzone**. Both the 8GB and 16GB iPhone 3G will also be available for O2 Pay & Go customers with pricing to be confirmed in the coming weeks. Fit for Business iPhone 3G will also be available on current O2 business tariffs as a monthly bolt on, with the device available for free on the majority of business tariffs on a 24 or 36 month contract. iPhone 3G business customers can also receive many of the same benefits as existing O2 business customers including unlimited calls between O2 customers, unlimited calls to ten landlines, shareable minutes and texts between users plus multi-user billing and activation and free, 24×7 access to business customer care specialists.

  • http://www.jonmul.typepad.com jonmul

    Thanks Mike! Cool stuff.

    This aggressive pricing confirms it – the 3G iPhone is going to sell like hot cakes in the UK.

  • http://patphelan.net/o2-ireland-still-pushing-iphone-10/ O2 Ireland still pushing iPhone 1.0

    […] So I wake up this morning thinking I will pre-register, flick on twitter and see messages saying O2 now taking pre-registrations for iPhone. woo-hoo Yep, there they are on the UK site, register your interest, hell there are even free ones. […]

  • http://www.theappleofmyi.com/blog Jon Moss

    Great news! :-) Two new 3G iPhones for our household then!

  • http://www.localdatacompany.com Scott

    Shame I’m on Orange :(

  • http://www.dailyack.com/ Alasdair Allan

    I’m on Orange to, but after just under 9 years and being totally happy with their service, I’m going to get my PAC code and leave for O2. They really should have bargained harder for the iPhone in the UK. The EDGE handset really wasn’t worth having, but the new one? Big mistake on their part…

  • http://www.it-techblog.de/t-mobile-verkauft-das-iphone-3g-ab-11-7-in-d-a-und-nl/06/2008/ T-Mobile verkauft das iPhone 3G ab 11. 7. in D, A und NL | IT-techBLOG

    […] schönsten wäre es natürlich, wenn T-Mobile in Sachen iPhone-Tarife ähnlich verfahren würde wie O2 in England: Dort wird es das Apple-Handy bereits ab 0 Euro geben, je nach Vertrag. Das betrifft übrigens auch […]

  • Robin

    Any details on the existing customers options – e.g. will it be like the 16GB iphone where you can get a new one if you renew your 18month contract? (seems like an ok deal to me)…

  • Jamie

    Robin, the same deal is available to existing customers.

    So its £169 to upgrade to the 16GB, but free to upgrade to the 8GB on a £45 contract

  • http://blog.thylmann.net/2008/06/10/why-we-love-the-iphone/ Why we love the iPhone | Oliver Thylmann's Thoughts

    […] would happen, and at 99 EURs the 8GB version probably sold very well. (Update: might be wrong. see here for UK prices which start with free. My 2nd Assumption, subtract 100 EURs from all my above […]

  • http://m3mnoch.wordpress.com/2008/06/10/phone-providers-are-officially-on-notice/ Phone Providers are Officially "On Notice" « Addicting Entertainment

    […] apparently the world is already going to hell in a handbasket for verizon and sprint.  o2 is actually giving away the iphone for free.  others in the u.s. will surely […]

  • http://www.crunchgear.com/2008/06/10/new-iphone-free-for-certain-o2-customers-in-the-uk/ CrunchGear » Archive » New iPhone free for certain O2 customers in the UK

    […] lucky!!! New O2 customers in the United Kingdom will be able to grab an 8GB iPhone 3G for free with monthly plans of £45 and up. The required contract is only 18 months, too. Mike Butcher of our TechCrunch UK […]

  • http://www.chw.net/foro/claro-prepara-la-campana-del-iphone-t162570p5.html#post2040449 Claro prepara la campaña del iPhone - Página 5 - Foros de CHW

    […] si pos, le hago un favor Confirmado !! habrá iPhone desbloqueado ( precio aun no disponible ) TechCrunch UK » Blog Archive » O2 confirms free iPhone deal and more Pay & Go – iPhone – O2 Así que si es muy factible que salga para prepago por algo cercano a […]

  • http://blog.snipperoo.com Ivan Pope

    Well, this is a cheap phone. It should be free on fairly low tariffs, and with 12 not 18 month contracts. For example, the N95 8Gb was about a £500 phone and was free on a 18 month £45 tariff at O2, so a £99 phone should be available at much less lockup – e.g. free on a 12 month £20 contract I’d guess.

  • Graham

    Ivan Its not a £99 phone. Thats the subsidised price. The 8GB iPod Touch sells for £199 so what makes you think the iPhone with far more features will be half the price?

    How does O2 or Apple make any money on a 12 month contract at £20? Thats £240 for an iPhone with a year of calls and data.

  • http://cubicgarden.com Ian Forrester

    This is such rubbish. The iPhone has not been a phenomenal success in the UK.

    Phenomenal success compared to the Nokia N95?

  • Graham

    @ Ian

    Its one of O2s best selling phones in the past year. Though if you have more accurate figures than their CEO, please do share.

    And given that the N95 can be got for free on a contract on all networks whereas the iPhone was until recently £269 and only on O2, i’d bet that they made a whole lot more money on the iPhone than the N95.

    So I guess it goes to what is your definition of success? Units shifted? Or profit?

  • http://www.iphoneanswers.org iphone forum

    hey guyz check out this new site for the iphone: http://www.iphoneanswers.org

  • Andy

    This is not true. I received a text from o” saying i can upgrade. I have now tried and they have stated that it was sent in error and i am not allowed to update my old iphone. Really peed off at the bad customer service as they didn’t even appologise for the mistake.

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