Uh, isn't that what the iPhone does when it crashes?

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iPhoneCrash

At the end of Apple’s new commercial for the iPhone 3G, the camera swings around from behind to show the front of the device. After displaying the standard springboard homescreen, the screen flips over to an Apple logo on a black background — the same screen shown during boot up. What a creative way to show off the product while seamlessly incorporating the company’s logo, right?

Know when else my iPhone does that? When it crashes.

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