Apple Relaunches .Mac as MobileMe: Sync Everything

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Monday, June 9th, 2008

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As was widely speculated before Steve Jobs’ keynote address today, Apple is relaunching its .Mac service as MobileMe. The service syncs emails, photos, contacts, calendars, and other information between your iPhone and different computers. It works not only on Macs, but also on Windows. It will cost $99 a year, with 20 Gigabytes of online storage. The service, which will replace .Mac, will be available in early July.

Apple calls it “Exchange for the rest of us.” Interesting positioning. Usually Apple does not aspire to be like Microsoft. Video is above.




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