Tipster JJ writes:

I’ve got a close friend who works at Microsoft, previously with the HD-DVD division and now in the E&D division (Xbox, zune).

I’m told MS will upstage Apple with a Monday 9am PDT announcement (1 hour before WWDC) via press release that the Xbox 360 will get Blu-Ray before Christmas. Price was “under the current Elite”, but i could get any more details.

Could this be the mysterious company rumored to be launching something before WWDC?