TakeTV, she is dead

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The Mouse That Roared


SanDisk’s TakeTV — the thing where you plugged a thing into your computer, dragged over movies, and then schlepped them to your TV — is dead along with its content site, FanFare.

I probably could have told you that while the concept was solid there was one hole in the plan — that whole schlepping part. Imagine countless exchanges like this:

Customer: So I put the movies on here and then…
Best Buy Guy: You walk to your TV and…
Customer: Walk?
Best Buy Guy: Really? What’s this whole Windows Media Center thing about?

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