TakeTV, she is dead

Saturday, June 7th, 2008

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More


SanDisk’s TakeTV — the thing where you plugged a thing into your computer, dragged over movies, and then schlepped them to your TV — is dead along with its content site, FanFare.

I probably could have told you that while the concept was solid there was one hole in the plan — that whole schlepping part. Imagine countless exchanges like this:

Customer: So I put the movies on here and then…
Best Buy Guy: You walk to your TV and…
Customer: Walk?
Best Buy Guy: Really? What’s this whole Windows Media Center thing about?

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