POIfriend (pronounced like boyfriend), which has nothing to do with the traditional Hawaiian dish of fermented taro, aims to be “the point of interest community that connects people and the places important to them.” Sounds easy enough, right? That’s because it is. POIfriend.com is based out of Toronto and was started by Dave Krawczyk and Bill McLean. It’s essentially a social network that allows users to create and share their own POIs within their group of friends or with the entire community. Sounds pretty dumb, huh? Well, if it were just a social network to collect and share POIs then, yes, it is dumb and not worth the time to sign up, but POIfriend.com is much more than that.