Google Spending $250k/month On Outdoor Ads In Russia

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Will bus stop and subway advertising to the tune of an estimated $250,000 per month help Google gain search market share against Russia’s home grown leader Yandex? The company is launching “”Moscow 2.0,” which includes over 5,000 outdoor advertisements across Moscow.

Yandex, with nearly 50% market share, is preparing a Nasdaq IPO. Google has around 31% market share.

Translated version of the story is here, and see the Quintura blog.

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