Sometime on Tuesday morning, a mystery box was delivered to the crew over at Photojojo. The attached freight slip barely served to demystify things, reading: “Call to arrange delivery. Do not let consignee know shipment is from Yahoo until delivery is made.” Odd – surprise packages from Yahoo aren’t exactly an every day thing. What could it be?

Turns out, it was a big ol’ box of beer. To help get the word out to developers about the recent launch of Yahoo’s new open search platform, SearchMonkey, they sent out these “Happy Hour in a Box” kits, packed with SearchMonkey shirts, mugs, and a Heineken mini keg.

Well played, Yahoo. Whoever thought of this deserves a high five and a raise.

Photo Credit:Amit Gupta