• Softbank presents 11 new Japanese cell phones

    Serkan Toto

    Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

    Tuesday, June 3rd, 2008

    Today Japanese telecommunications giant Softbank unveiled their cell phone line-up for sommer 2008. Starting in July, the company will roll out a total of 11 new handsets in Japan. 3 models are mady by Sharp, NEC and Panasonic each while 2 come from Toshiba.

    Nothing amazing here, but some of the handsets come with a couple of cool features.


    Sharp’s 923SH, for example, is quipped with a 3.3 inch Aquos screen, a 5.2 megapixel camera (29 mm wide angle) and a 6-way motion sensor (pictured above). It also features a lexicon- and a map-key for direct web access to Wikipedia and Yahoo! Japan Maps.

    The so-called “PREMIUM WATERPROOF 824SH”, also from Sharp, is the world’s slimmest cell phone capable of receiving One-Seg Digital TV (at 15.3mm thickness).

    NEC’s line-up includes the super-slim 820N (11.3mm thickness) and a limited “extra-glamorous” model, which was designed in cooperation with a Japanese fashion magazine (821N GLA, pictured above).

    Panasonic’s so-called TROPICAL 823P features the world’s biggest screen for waterproof cell phones with One-Seg compatibility (3 inches) and comes in 3 different trendy bodies.

    Toshiba mainly focused on design with both their 823T and the 824T. The former model is targeted at males in their 30s and 40s. It comes with a special button, which after being pushed delivers news specifically filtered for Japanese men in this age group. Both phones feature One-Seg-TV compatibility.

    blog comments powered by Disqus