Accenture: Yr dum, stupid gadget buyers!

Tuesday, June 3rd, 2008

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More

An Accenture study found that 68 percent of items returned to electronic stores are not broken — the owners are just too dumb to use them. In fact, they found that only 5% of the device were actually damaged.

Don’t blame the consumers, though. If stores like Best Buy could actually train their employees to explain what the heck most of the devices they sell actually do. You could also tell people to RTFM, but that would be too easy.

Sponsored Ads

blog comments powered by Disqus

Sponsored Ads

Sponsored Ads