What were you expecting, a labradoodle? No. It’s actually called the Reactor. If you’re not familiar with the Ultimate Game Chair (of olde), it’s essentially a really nice chair with built-in ports, speakers, and motors to bump you, punch you, and vibrate you as you play your favorite games. Capcom is working with them to make a new, more Capcom-y chair with the same sort of specifications.
The picture above is what I could find, but if it’s real it looks mighty different from the original. At $180, bundled with a game, it’s actually not a bad deal as long as it’s, you know, comfortable and stuff.