Search guru Danny Sullivan joined the Gillmor Gang yesterday for a long debate on Microsoft’s new search initiative, Live Search Cashback. After seeing the product launch at Microsoft earlier this week and testing it driectly I took a mostly positive position. Sullivan, not so much.
Will Cashback help Microsoft’s search market share, which is less than 10% and falling? Is this a serious threat to Google? What else must Microsoft do to get into the search game? Listen to the debate here.