Danny Sullivan Debates The Rest Of Us On Microsoft Cashback

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Search guru Danny Sullivan joined the Gillmor Gang yesterday for a long debate on Microsoft’s new search initiative, Live Search Cashback. After seeing the product launch at Microsoft earlier this week and testing it driectly I took a mostly positive position. Sullivan, not so much.

Will Cashback help Microsoft’s search market share, which is less than 10% and falling? Is this a serious threat to Google? What else must Microsoft do to get into the search game? Listen to the debate here.

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