Apparently “23 percent of the general population and 39 percent of the gay/lesbian group [called] the company ‘strongly’ gay-friendly.” The survey was administered by an ad agency called Prime Access and a media company called PlanetOut.
Other gay-friendly brands include Showtime, HBO, Absolut, and Levi’s. The least gay-friendly brands include Walmart, Dunkin Donuts, Cracker Barrel, Exxon Mobil, and Samsung. Samsung? Interesting. The full press release can be found here.