THQ is clearly pumped about this. The uber-developer and publisher, which works with such industry leaders as Gas Powered Games and Relic, calls Marvel “one of the true crown jewels in the entertainment industry.” How flattering! Marvel is not quoted; they probably couldn’t get anyone on the phone since everyone in the company is too busy counting their money.
Now, Sega is in charge of the Hulk, Thor, and Captain America as well as the Ultimates, so what exactly is left for THQ to tie into during the next few years? Well, the deal is for Marvel Super Hero Squad, which is a series of children’s toys. Not exactly the most exciting franchise, but it is a great business opportunity. Get those hooks in early.