Samsung's "high bright" LCDs are the opposite of Pioneer's "absolute black"

Thursday, May 8th, 2008

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More


Yesterday we reported on some Pioneer TVs and monitors called KUROs, the goal of which was to provide the blackest blacksyet available on a display. Samsung is going the other direction, creating a panel 3 times brighter than a typical LCD display. They also have an insanely wide viewing angle (178 degrees, I dare say that is the maximum) and are intended for signage, wall displays, and other things that need high visibility. At 46 inches it isn’t exactly billboard-sized, but they’re meant to be put in an array.

They’re not for home theater; their resolution is limited and the 3000:1 contrast ratio leaves something to be desired, but fidelity is not what they’re aiming for. They want shopgoers to leave the store tan. Or singed.

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