Lenovo unveils three new laptops under new IdeaPad brand

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Lenovo today took the wraps off a new line of notebook computers called the IdeaPad. The IdeaPad is meant as a consumer-oriented version of its popular ThinkPad and is meant to go head-to-head with Apple’s MacBook line.

The launch consists of three models: the U110, the Y510 and the Y710.

The U110 has a 1.6GHz Intel L7500 proc, 2GB RAM standard, and a 120GB HD with a 11-inch screen at 1,366×768 pixels. It’s notable that the screen uses LED backlighting. Sadly, there’s no optical drive, meaning the cheeky commercial we saw yesterday can be turned around on Lenovo itself.

The Y510 and Y710 are larger, with 15- and 17-inch screens, respectively. THey also include optical drives with an optional Blu-ray upgrade. They can take up to 4GB RAM and can be configured with hard drives up to 250GB.

The machines are priced at $699 for the basic Y510 upwards of $3,000 for a fully loaded Y710, and should be available shortly.

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