Social shopping site Wishpot has taken $1 million Series A in a round led by Monster Venture Partner that included H-Farm and Adrian Hanauer.

Wishpot is a social shopping service that lets you collect and and share information about items you find online and in stores. By creating a common space in which users can browse, recommend products, get advice, and find new items they’re interested in, Wishpot seeks to simplify shopping.

The company said it would use the funding to further enhance its vertical offerings, improve the Wishpot platform, increase business development activities and introduce business analytics for enterprise customers.

Wishpot competes in the same space as Kaboodle, Stylehive, Yahoo Shoposphere, Zlio and MyPickList.