When GTA IV comes out, you’ll have your choice of Xbox 360 or PS3 flavors. The PS3 version reportedly has a five-minute install before you can play, whereas the Xbox version is ready to go out of the box, and Microsoft wants yo to know about it.
The Xbox team sent out an email to its mailing list stating some fairly snarky things, such as by the time you’re ready for the title screen on the PS3, you could have boosted a dozen cars on the Xbox.
I’m waiting for the Xbox version myself, just because I prefer the Xbox to the PS3, but I don’t condone this kind of cheap shot. Stay classy, Microsoft.