Remember DIVX? Not DivX the codec, but DIVX as in Digital Video Express — from Circuit City — the ill-fated self-destructing DVD system from lo those many years ago. A similar idea just might be able to succeed where DIVX failed. Or not, who knows?
Anyway, whereas DIVX relied on special DVD players that could play DIVX discs (and also regular DVDs), a new disposable DVD coming from a German company called DVD-D will supposedly work in any DVD player, will cost €3.99 ($6.44 US) and will expire in 48 hours.
DVD-D Germany Ltd’s ‘Einmal’ (German for ‘once’) – discs incorporate a self-destruct chemical coating to render them unreadable after a pre-set time. The process begins as soon as the discs are removed from vacuum-sealed packaging. After 48 hours (or longer, depending on the price) the DVD gives a ‘No disc’ error when put into a DVD player or PC. There appears to be no DRM (digital rights management), so you couldcopy the disks, if you’re quick enough.
The DVD-D discs are available in Germany currently and may or may not make it stateside. I’m guessing probably not, with all the On-Demand and Apple TV stuff.
Would any of you red-blooded Americans do this? Let’s assume that they’d cost $4 apiece here, not $6.44. Let’s just forget the whole weak dollar thing never happened.