Jason Calacanis’ Mahalo has borrowed from the Simon Fuller Idol franchise in its search for the new host for Mahalo Daily by announcing Mahalo Idol.
Potential hosts are asked to respond to the above video on YouTube showing their best side, or turn up to a casting call in Los Angeles April 19. Idol style host wannabes will be purged until there are five finalists, who return one week later to pitch to the celebrity judges with one person being picked to become Mahalo Idol, the new host of Mahalo Daily. The site doesn’t give specifics but it would be a safe bet that the entire process, complete with judging, will be filmed and shown on Mahalo. Men need not apply, Mahalo is seeking female hosts only.
Jason’s embrace of quality television such as Idol is classy, but copying everything down to the logo is a lawsuit waiting to happen, unless he used the Mahalo millions to legally purchase the rights.