Microsoft has announced that the acquisition of Danger is now complete. Danger, for those not in the know, is the brains behind T-Mobile’s popular Sidekick device and provides one of the best OS on the market. Danger will be left alone in their Bay Area offices, but will join the Premium Mobile Experiences group at Microsoft. This group focuses on ‘consumer-facing mobile projects.’
“We imagine a mobile experience that embraces sharing and celebrating relationships and personal moments,” Ho (Corp VP of PMX) said. “Combining Danger and Microsoft talents together in the Premium Mobile Experiences team is how we’re going to deliver cool, new, fun mobile experiences to consumers. We want people to smile every time they look at their phone.”
“At Danger, we created a fun and easy-to-use mobile experience for today’s Internet-savvy consumer,” Britt (co-founder of Danger) said. Hershenson (co-founder of Danger) added, “As we combine our team and technologies with Microsoft, we see a clear path to evolving that experience and delivering it to an even broader group of consumers.”
Does this mean the demise of T-Mobile’s Sidekick line? I hope not. I have a soft spot for that device.