Blockbuster

Blockbuster Goes All Vudu With Plans For Its Own Set-Top Box

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From Doug Aamoth at CrunchGear:

Hey what’s another box underneath your TV, right? Especially when it’s got movies streaming directly from Movielink and Blockbuster, yeah? According to Reuters, Blockbuster “is developing a set-top device for streaming films directly to TV sets and is expected to announce the offering sometime this month.”

So we’ll have another Vudu-like hardware box just for movies, your digital cable converter box, perhaps a DVD player, and one or two consoles. I can currently consume movie content through my cable box, my DVD player, and/or my Xbox 360.

Blockbuster’s going to have to sell people like my parents on this device because there’s not much chance that it’s going to be different enough from other current options to convince younger generations to A) buy the box and then B) pay for movies when most of us already have the “A” part in some form or another.

(Read the rest here).

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