Blockbuster Goes All Vudu With Plans For Its Own Set-Top Box

Thursday, April 10th, 2008

Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More

blockbuster

From Doug Aamoth at CrunchGear:

Hey what’s another box underneath your TV, right? Especially when it’s got movies streaming directly from Movielink and Blockbuster, yeah? According to Reuters, Blockbuster “is developing a set-top device for streaming films directly to TV sets and is expected to announce the offering sometime this month.”

So we’ll have another Vudu-like hardware box just for movies, your digital cable converter box, perhaps a DVD player, and one or two consoles. I can currently consume movie content through my cable box, my DVD player, and/or my Xbox 360.

Blockbuster’s going to have to sell people like my parents on this device because there’s not much chance that it’s going to be different enough from other current options to convince younger generations to A) buy the box and then B) pay for movies when most of us already have the “A” part in some form or another.

(Read the rest here).

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