Nsyght tries to crack the social search nut

Mike Butcher

Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More

Wednesday, April 9th, 2008

The trend of searching your social network for information is going to be with us for a while. Facebook is clearly interested in improving its own search engine to provide a relevant social graph for each individual. And others in this space include Search Wikia, Rollyo (search sites you trust) and Eureskster (customize a search a topic, and share and distribute the social search widget). In the UK, new startup RecommendBox is taking a different approach – building a database of searchable recommendations in a private network. Evernote (US) and Spheers (UK) are yet more attempts at this.

The latest entrant to this space is Nsyght a boostrapped UK startup now in public Beta which launched a low-level Alpha back in October. Nsyght wants to take your bookmarks and social network and use those to create more relevant search results.

The site features ‘Social Network Portability’ (xfn+hcard) support, so users can import their profile and friends data from digg, last.fm, twitter, and pownce. Users can also import or export to del.icio.us or ma.gnolia and simpy.

Try a search on “iPhone development” across Wikia, Nsyght and Google. Nsyght comes off pretty well – and they don’t have anywhere close to Wikia’s funding.

The new public beta has a clean, Google-esque interface and a number of new features like Tag support and integration with the new Clickpass service. I’d say this is still a site for geeks/early adopters, but definitely one to watch. There’s a longer review on TechCrunch UK.

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