AOL Regroups Blogs, Launches AOL Tech Network

Next Story

YouTube Updates Layout, Now With Tabs And Statistics

AOL launched what they’re calling the AOL Tech Network this evening. It’s a grouping of existing blogs – the Engadget sites, Switched, TUAW and Download Squad, under a new tech content group.

Unike AOL Games, AOL Entertainment and other sub brands, AOL Tech is being branded without “AOL.” A new link on the AOL home page links to Switched, which will now syndicate in content from the other blogs in the network.

This is partly a streamlining of the organization, but it’s also a way for AOL’s sales team to pitch a tech brand to advertisers that has a big footprint. The combined blogs bring in nearly 5 million combined monthly visitors, making it about twice the size of Wired and in the same ballpark as Yahoo Tech.

Of course, 100% of the Switched content is coming from blogs, unlike those other sites.

Engadget has more, and talks about a new design as well.

blog comments powered by Disqus