Atom Apples? Why Cupertino will spring for Intel's new processor line

Wednesday, April 2nd, 2008

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More


The evidence is compelling. The Atom processor is a great opportunity for many engineers and developers: its low power requirements and relatively high performance make it perfect for a range of small and medium-sized devices. Lots of companies are already on board, and Apple almost certainly will be soon. Why, you ask? Well, it’s the perfect match for a fantasy line of Apple products.

Not only will you probably be seeing Atom in the iPhone a year or two down the line, but it’s a good way to start a line of new products in that oh-so-thin form factor that the Air has popularized. Are you ready for a giant iPhone-like internet tablet, thinner than an Air and more touchable than a Touch? I know Apple’s ready. For your money.

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