• Reality Digital Raises $6.3 Million Series B

    Monday, March 31st, 2008

    Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More

    reality-digital.pngEverybody wants to get in on social networking and user-generated video. Reality Digital, a white-label YouTube that lets media sites add video-uploading and social-networking features, raised $6.3 million in a series B financing. OpenView Venture Partners was the sole investor in the round. The company previously raised $2 million in a series A from private individuals in November, 2005.

    In addition to video-uploading, Reality Digital’s platform can also handle audio, blogging, mashups, mobile uploads, profiles, forums—pretty much any feature that you’d see on MySpace or Youtube. It also includes a full management suite that lets companies monitor usage and manage advertising campaigns. Customers include MTV Networks, the Travel Channel, Lonely Planet, and the Daily Reel Reality Digital also powers the back-end of Adobe Premier Express, which is Flash-based software for creating video mashups. Reality Digital competes with KickApps, VSocial, and VMix.

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