AOL has launched a mobile phone gaming portal powered by Cellufun.

The games are available via wap.aol.com and are provided on a free, ad supported basis, and no downloads are necessary. Advertising inventory will be sold by AOL’s Platform-A’s Third Screen media.

AOL will offer games including Cellufun’s Call of the Pharoah, a game that relies on a social networking “pyramid scheme” to finish it.

New York based Cellufun was founded in 2005 by two former Wall Street security experts Arthur Goikhman and Steven Dacek and has attracted 5 million unique visitors to their games in the past year and 500,000 registered users.