Turn Your Lights Off, Google Needs Extra Power Today

Michael Arrington

J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995) and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More

Saturday, March 29th, 2008

As we noted two days ago, Google is taking its home page black in support of Earth Hour.

We criticized Google when we first posted about this because, it turns out, black web pages actually may use more power than white ones (based on a study that Google itself cited last year). So Google is, ironically, causing people who visit their site to use more power to celebrate Earth Hour than they would on a normal day.

Google changed its message to users to note the disparity (compare to what they said to Israeli users two days ago), but I still find this all very funny.

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