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More DoGooders On The Internet: Intent To Focus On Wellness

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A few weeks ago I had the chance to check out an upcoming Los Angeles-based startup called Intent, which should launch publicly this summer. And while Intent is a for profit startup, the founders say their goal, like Causes, is to help people along the road to making money.

The intent founders, which include Deepak Chopra’s daughter Mallika Chopra as well as Sarah Ross and Sal Taylor Kydd, will aim to fill a niche between lifestyle sites and medical properties – a destination for wellness content, a syndication platform, and a branded hub for people seeking to share their intentions (personal, social, spiritual and environmental). The site will include original content from wellness category luminaries, medical professionals, media personalities, and pop culture icons. They aren’t willing to disclose much more for now.

The company has raised under “less than $1 million” in an angel round of financing that included Richard Wolpert and other unnamed investors. The Intent blog is here.

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