Golf.com and Action Engine Launch Mobile Golf Course Finder

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Unless you live south of the Equator, spring is here and that means it’s time to dust the driver and hit your first 330 yard shot of 2008. The problem is, where do you find that perfect course for straightening out the Mulligan blues? Golf.com and Action Engine put their swings together and launched an ad-supported mobile application that lets golf enthusiasts search and access course data from their mobile phone.

Golf.com Course Finder, from Sports Illustrated Digital Group, is a free downloadable mobile application that delivers personalized golf course content. The search engine allows users to find a friendly lynx based on name, location, course type, course amenities, costs and number of holes. Once the application finds a match, contact information is displayed so a tee time can be arranged. Golfers can store the last five searches they conduct for quick reference and easy reuse. About the only thing this application doesn’t do is rate how cute the drink-cart girls are.

“GOLF.com is the most trusted name in the sport for golfers and fans seeking the most informative, timely and award-winning take on breaking news, scores, instruction, equipment and travel. Through this partnership our unique and highly used golf course database will now be available to golfers any time, anywhere,” said Kenneth Fuchs, Vice President and GM, SI Digital.

The GOLF.com application is available today with support for 28 phones running the Microsoft Windows Mobile platform. Windows Mobile is the exclusive launch advertiser for the new service. To download the application consumers can either text “GOLF” to 58585 to receive a text message with a link to download GOLF.com Course Finder or simply go to http://www.golf.actionengine.com/provision on your phone’s mobile browser and follow the instructions provided.

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