A few weeks ago I said the recent drop in UK traffic to Facebook was not significant as it had happened over the Christmas break. According to 95% of the British media this view was wrong and the fall heralded the end of the social networking roller-coaster as we know it.
Today Hitwise reports that Facebook’s market share of UK Internet visits last week (w/e 22 March 2008) was equal to its previous record high of 2.16% during the Christmas week (w/e 29 December 2007).
I hate to say I told you so…
