Peerflix To Close DVD Business, Continue As Ad Seller Only

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Peerflix has announced it will close its previous core DVD trading platform April 23.

In an email to members (via Stowe Boyd)

Dear Peerflix Member,

Effective April 23, 2008 Peerflix is discontinuing the Marketplace and DVD buy/sell/trade portions of Peerflix.com. While the Peerflix.com web site will be available beyond April 23, 2008, you will no longer be able to buy, sell, send or receive DVDs on Peerflix as of that date. While we have made considerable investments in our marketplace platform over the past four years, unfortunately the escalating costs of operating the marketplace do not make that business viable at this juncture. As we move out of the DVD marketplace business, we are focusing our energy and resources on building the Peerflix Media Network which is now the web’s fastest growing vertical movie network.

Erick wrote in November that Peerflix didn’t know what it wanted to be; after four months it would appear that it wants to be a BlogAds or niche FM for movie sites and nothing more.

Peerflix has taken $10 million over two rounds that included 3i Group, Battery Ventures and BV Capital.

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