LIP Watches: The French is for quality

John Biggs

Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

Monday, March 24th, 2008

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LIP is a 150-year-old French watch company that launched a series of Mach 2000 watches back in the boogie nights of 1973. The odd styling and off-center face speak of a simpler time when men were men and watchmakers were on acid.

This retooled Mach 2000, called the Dark Master, uses a Swiss ETA quartz movement and includes a rubber strap. It is water resistant and features jolly candy buttons and sexy little yellow hands. Check out the shop for even more models including the Revival, a LED watch, and the crazy jump hour by Prisca Briquet. Yeah, I don’t know who that is either. The Mach 2000s are $520 and the rest are about $300.

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