Online advertising firm Eyeblaster has registered for a $115 million initial public offering on the NASDAQ. Lehman Brothers and Deutsche Bank Securities are serving as joint bookrunners with UBS Securities and Pacific Crest Securities as co-managers.

New York based Eyeblaster offers online campaign management solutions and services to advertising agencies and advertisers. Eyeblaster manages campaigns across digital media channels in multiple formats including rich media, in-stream video, display and search.

Eyeblaster’s major competitors include Google through DoubleClick, and Microsoft with Atlas.

The company was founded in 1999 and has 221 employees in 23 countries with R&D facilities in Israel. The company booked a $7.4 million profit in 2007 on revenue of $44.7 million from 979 customers.

(via CNN)