Digg Users Are Doing Their Best To Kill An Acquisition

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Digg users tend to get pissed off about a lot of things. Any story about Microsoft, for example. Or anything that criticizes Apple. Usually, the ability to bury stories about non-mob-approved topics, combined with the comment area under headlines, is enough of a release valve to settle things down.

But not always – and Digg has a track record of surrendering to the mob when things get really bad.

Based on some of the comments to this story about Digg’s officially-not-happening (but happening nonetheless) acquisition, Digg users are getting all riled up for another fight. Particularly if the buyer ends up being Microsoft.

A sample of the 544 comments left on that story:

  • Don’t sell Digg Kevin! Digg this story he needs to know how we feel!
  • Why not sell digg when you don’t care about the community. Sell it and we will be happy.
  • Somehow i think if Microsoft manages to buy digg a larger revolt than 09 F9 11… will happen, at least i know what i will do
  • I would have to see how things went afterward. If Google tried to shoehorn their “style” in to Digg’s interfaces (see: Jotspot), or if Microsoft tried to turn it in to a Windows program, I would switch to Reddit. I like Digg more, but either of those scenarios would kill Digg for me.
    If MS is in, I’m out.
  • OK guys, Kevin doesn’t give half a shit about you. He cares about what all americans care about: $500,000,000 in his pocket. Good old capitalism, eh?
    Goodbye Digg… Its been good knowing you… too bad you were gobbled up by corporate america. I remember back in the day when you were a bastion of free speech and unfettered entertainment, but no longer. I guess I will have to revert back to the “best of” section of Craigslist. Don’t sell your soul.
  • As long as they lets us delete our accounts
  • I am new to digg.com and I really like it. If Microsoft were to buy it that would be it for me. I will remove it from my favorites and never come back.
  • Dude. If Microsoft gets its fucking hands on this site then you will definitely have one less viewer. Those fuckers taint everything they touch.
  • Is this for real come on Kevin don’t give up to digg to these huge companies. What makes digg so special and fun is that it’s independent this is not a good idea.
  • If Microsoft purchases this site, go ahead and make your last act to institute a ‘delete your account’ function.
  • This is terrible news. Lets see if we can have yet another viable outlet bought up by huge conglomerates which try to feed us what we are allowed to think and censor our beliefs. I tell you what. If digg is sold, I’m not coming here anymore! Kevin please don’t let this happen. Tell us this is about more than money.

So far, the feedback is mostly pleading, not angry (see this blog post). But as things progress, this could turn nasty, and fast. Mixx, Reddit and other competitors, I’m sure, are looking forward to that happening, and will be more than happy to pick up any stray Digg users who abandon the much-loved/much-hated Digg.

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