Well, this is good news — for SONY. They’re now talking to Microsoft to offer Blu-Ray support on one of their well-known consoles — I think it’ll be the Famicom — and expects BRD players to drop to $299 by 2009, just in time for the holidays. Will this save the format? Sure, for a few years until studios get their heads out of their asses and start to offer HD downloads. Then Sony will have to go back to selling rice cookers.