In all the fluffy, feel-good hype surrounding the formal launch of UnLtdWorld, a new social network for ‘social entrepreneurs’ to go forth and do good in the world, one thing may have been missed. It’s explained best by founder Alberto Nardelli:
“We have developed a business model for UntdWorld around premium services, access to historical and comparative research, and targeted services that dynamically connect and match social entrepreneurs, organisations, the broader public and content.”
In other words UnLtdWorld will be a fully-fledged business, not just a social network owned by the non-profit UnLtd foundation. So while you’re out there improving the world with your social entrepreneurship, UnLtdWorld will be charging you. Now that’s smart.