Silicon Valley based Mint, an “online Quicken” that also suggest to users different ways to save money by searching for deals on credit cards, bank accounts, etc., will announce a third round of funding today – $12.1 million from new investor Benchmark Capital and all previous investors, including Shasta Ventures, Sherpalo, Felicis Ventures, Hite Capital and First Round Capital. The company has now raised a total of $17 million, most of it since October of 2007. Benchmark’s Bob Kagle is joining the Mint board.
Mint has grown to 160,000 users just six months after launching and taking the $50,000 top prize at the TechCrunch40 conference. CEO Aaron Patzer says the company is adding 10,000 new users per week, has organized over $10 billion in purchasing activity and has identified around $100 million in savings opportunities for users.
The average user logs in twice per week, Patzer says, and 10% have opted in for SMS alerts.
The company makes money via lead generations, and Patzer says users are clicking on presented opportunities 12-15% of the time.
We heard through a number of sources that venture capitalists were clamoring to get a piece of this deal. Patzer wouldn’t comment that, saying only that he was very happy to be working with Benchmark.
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