Apple going Blu-Ray? Not this year

Wednesday, February 20th, 2008

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More

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Apple analysts are suspecting we’ll soon see Blu-ray support in Mac Pros this year, something we suspect is BS. Why would Apple start adding Blu-Ray when they just announced HD video rentals? They know a good thing when they see it and there’s no reason to add what could be just an external upgrade for most people.

Beyond eschewing industry alliances, Apple’s also never been a company to indulge in feature glut — jamming the latest and greatest technologies into new computer just to say it has them. If anything, the company tends to omit features for the sake of simplicity and uniformity. This is, after all, the same company that released an ultra-slim laptop without an optical drive (which Steve Jobs said no one would miss).

Amen, brother.

Is Apple Ready to Bust a Blu-ray Move?</a. [Wired]

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