New figures from Nielsen’s new VideoCensus product reveal that women prefer mainstream media video content online, where as men prefer user generated content.
According to Ars Technica, the figures show women aged 18 to 34 were twice as likely as men of the same age group to watch network TV shows streamed from sites such as CBS.com or Hulu, where as men aged 18 to 34 were over twice as likely to check out user-generated video sites as women (YouTube and others.) The figures relate only to streamed content, and therefore excludes iTunes and downloaded content from P2P services such as BitTorrent.
Even if we discount the figures fully (Ars suggests men are more comfortable with BitTorrent therefore MSM content is not counted correctly) its a strange anomaly. Why would women prefer professional content and men preferred user content? and is it possible to obtain an answer without being completely sexist in a conclusion?
No doubt Nielsen and competing services will test the theory in the coming months. If it’s proven to be true, it may well affect the focus of sites in both spaces, and will most definitely affect the types of advertisers these sites attract.
(image credit: icanhascheezburger)