Nokia Plays Nice With Google In Mobile Search

Tuesday, February 12th, 2008

Erick Schonfeld is the Editor in Chief of TechCrunch. He oversees the editorial content of the site, helps to program the Disrupt conferences and CrunchUps, produces TCTV shows, and writes daily for the blog. He is also the father of three adorable children. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular... → Learn More

nokia-logo.pngNokia is partially embracing Google by agreeing to put Google’s mobile search on some of its phones. It already ships phones with mobile search from Yahoo and Microsoft, so this isn’t that big a deal. But it does show that as Nokia prepares to compete with Google-based Android phones, the cell phone leader will incorporate some basic Google functionality into its own phones as a preemptive move.

It is also a matter of choice. Google has so much loyalty among searchers that not including its mobile search on Nokia phones might be seen by some customers as a disservice. In any case, Nokia’s strategy is to provide search from multiple sources based on location and application (local search, map search, Web search, community search, news search).

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