What does a logo say about a company? And what does it say when those logos change? A logo is more than just window dressing. It is a company’s identity boiled down to its bare essence, and is often the essential image consumers have in their mind when they think about a corporation. Products change, but logos endure. Or do they?

Neatorama has a great post that goes through the evolution of several corporate logos. I’ve reproduced some of the images below. How many of you knew that Apple’s original logo featured Isaac Newton under an Apple tree? When you look at the Palm logos, the best one, in my opinion, is the one with the blue circle—when the company was at its height. And what’s with that Nokia fish? Talk about a company that’s evolved.