Ask and Digg Team Up for Big News

Mark Hendrickson

Mark Hendrickson is a product designer in San Francisco, California. He has been the product lead at Lift, the CEO and co-founder of the consumer internet company Worldly Developments and, prior to that, a writer and web designer for TechCrunch. → Learn More

Wednesday, February 6th, 2008

Silicon Alley Insider reports that Ask has just launched a news site called Big News in partnership with Digg that, from the looks of things, only partially incorporates social news functionality.

There were rumors just earlier this week that Digg was white labeling its technology for Ask. However, Big News is more akin to Google News or TechMeme than to Digg. The bulk of the news items collected and displayed from around the web are identified algorithmically, not socially.

Digg’s only clear influence on Big News shows up in the footer of the site, where you can view the current top five Diggs and five stories collected by Big News algorithmically that haven’t been Dugg yet. This real estate will help drive traffic to Digg and encourage the identification of interesting news stories. What does Ask get in return? That’s not altogether clear, although SAI hears that “Digg ratings factor into the site’s algorithm.”

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