• AOL To Split Off Dying Access Subscription Business. When's That Advertising IPO?

    Wednesday, February 6th, 2008

    Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More

    picture-250.pngOn Time Warner’s earnings call today, CEO Jeff Bewkes said the company will split AOL into two businesses: the dying access subscription business and the growing advertising network, Platform A. This comes a day after AOL picked up buy.at, an affiliate marketing network, and a few days after it bought Goowy, a Flash-based Webtop. The Goowy acquisition indicates that AOL is still committed to improving its Website (more pageviews = more advertising dollars). It is just the dial-up access business that it is finally giving up on.

    Dial-up subscriptions was long AOL’s cash cow, but revenues last year were down 33 percent to $5.2 billion, from $7.8 billion in 2006. And AOL lost 3.8 million subscribers (there are still 9.8 million). Operating income was actually up a bit to $2 billion for the year because of the growth in advertising.

    Bewkes mentioned that the split up would “increase AOL’s strategic options.” That is code for a sale or IPO, or both. Time Warner should sell off the access business to a private equity shop and go full-steam ahead with its IPO plans for Platform A.

    (Disclosure: As a former employee of Time Warner, I own stock in the company).

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