Church 2.0? Er, not quite

The UK’s Church of England has launched a so-called social-networking campaign to encourage people to discuss how they can make the world a better place during Lent. The campaign site, livelent.net has more info but someone needs to tell these people that there is more to it than throwing up a few groups on Facebook, MySpace and Flickr (their group is empty). Perhaps they should talk to this guy about Church 2.0?