MySpace wins fight for its UK domain

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MySpace wasn’t dumb when it launched in the UK without securing Myspace.co.uk. It was registered in 1997 by a company in Stockport, near Manchester. But the fact that it has now won the right to use the domain after a decision by Nominet’s dispute resolution service is a lesson to anyone sitting on a URL which might become successful. The fact that Myspace.co.uk was originally used to offer email services and mini-websites to subscribers meant it had insulated itself from an action. But when owner TWS flipped its business to try and exploit MySpace’s popularity, sending visitors to parked web page with advertisements for social networking websites including MySpace, known as “kiting”, that’s when it lost the moral high-ground. The lesson to sites? Make your business model different to the giant who’s name you own and benefit from all those mis-typed URLs. It’s still kinda sleazy, but it works.

  • http://www.heaver.org James Heaver

    Actually they parked the domain, and started serving adverts on it long before MySpace became popular.

    They were still actively using it to serve a number of email accounts.

  • http://www.muziktir.com/ iyinet webmaster forumu 2008 seo yarışması

    They were still actively using it to serve a number of email accounts.

  • http://uk.techcrunch.com/2008/04/29/myspacecom-loses-myspacecouk-on-appeal/ TechCrunch UK » Blog Archive » MySpace.com loses MySpace.co.uk on appeal

    […] thought it was all over when it secured the MySpace.co.uk domain in February this year. A decision by Nominet’s dispute resolution […]

  • http://www.techcrunch.com/2008/04/29/no-more-uk-domain-for-myspace/ No more UK domain for MySpace

    […] popped the champagne corks. It could go ahead and use the MySpace.co.uk domain name – after a securing it in a decision by Nominet’s dispute resolution service – from a small UK ISP which had […]

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