Bazaarvoice, a US-based online ratings and reviews provider, has secured funding (amount undisclosed) from venture capital firm European Founders to expand in the UK and Europe in 2008. The 160-strong client base includes Dell, figleaves.com, Early Learning Centre, Timberland and Goldsmiths. The European Founders Fund is run by the three Samwer brothers who also invested in LinkedIn, currency trading and conversion site Oanda.com and ReachLocal.
In September last year the firm closed $8.8 million in Series B funding in a round led by Battery Ventures with Austin Ventures and First Round Capital also participating. Texas-based Bazaarvoice provides white label Amazon-like editorial recommendations for products to other companies. The pitch is that it is cheaper for companies to use Bazaarvoice’s setup than build their own client in-house.