Huddle ramps up against Basecamp with new apps

UK-based Huddle, an Enterprise 2.0 startup which is now clearly positioning itself square-on against Basecamp, launches a well-featured Facebook application at the DEMO 08 conference today [Update: The Facebook app was built by Techlightenment and is here]. The Facebook integration will make your boss think you are working even when on Facebook – it allows full access to all Huddle’s tools. And the new Huddle Desktop application will drag and drop new documents between the desktop and Huddle’s service. Also included is OpenSAM Integration where you create, view and edit documents in Word, PowerPoint and Excel within Huddle through embedded Web Office tools from iNetWord, EditGrid and Preezo.

But unlike BaseCamp the free version of Huddle includes three team workspaces, one Gigabyte of document space and unlimited team members (Basecamp doesn’t go this far on either count). After that there are paid-for options. In November last year Huddle announced $4m in series A funding from Eden Ventures in London. Companies using Huddle include Reuters and PR group Edelman and UNICEF.